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East Aurora Homeowners Should Expect Home Remodeling Increase
Gordon Trank 8 years ago

The number of households belonging to older adults is on the rise across the nation, and (let’s face it) the homes themselves aren’t getting any younger. So states the Harvard University's Joint Center for Housing Studies' Housing Perspectives (JCHS), which recently published the projection that, if true, makes it likely that Western New York home remodeling activity will spike in the coming years.

Abbe Will, research analyst for JCHS drew this conclusion:

"Since much of the housing stock is...
East Aurora Real Estate Marketing in a David vs. Goliath Scenario
Gordon Trank 8 years ago

If you are bound and determined to try to sell your East Aurora house without the aid of a real estate professional, you will quickly discover that one critical element that can’t be overlooked is marketing. Just planting a ‘For Sale by Owner” (FSBO) sign on the front lawn and taking an 8-line classified ad in the East Aurora paper is a good first step—but that’s all it is. Not only must you immediately embark on a do-it-yourself real estate marketing campaign, you will be doing so against com...
East Aurora Open Houses are an Absolute Must! (Or are They?)
Gordon Trank 8 years ago

For years, there was little debate about the need for open houses in East Aurora: almost without exception, unless the seller of a Western New York home objected, at least one or two open houses were an accepted part of how most real estate agents went about marketing the property.

Today, along with all the other changes that define modern real estate marketing, the potency of open houses is up for serious debate. Virtual online tours are increasingly popular among Southtowns real estate seller...
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