Welcome to the Trank Real Estate Blog!

East Aurora Real Estate Marketing in a David vs. Goliath Scenario
Gordon Trank 8 years ago

If you are bound and determined to try to sell your East Aurora house without the aid of a real estate professional, you will quickly discover that one critical element that can’t be overlooked is marketing. Just planting a ‘For Sale by Owner” (FSBO) sign on the front lawn and taking an 8-line classified ad in the East Aurora paper is a good first step—but that’s all it is. Not only must you immediately embark on a do-it-yourself real estate marketing campaign, you will be doing so against com...
Increasing the Value of Your East Aurora Property in Four Steps
Gordon Trank 8 years ago

As soon as you decide that you will be putting your East Aurora property up for sale—whether soon or at some point in the foreseeable future—it’s also time to get strategic about growing your property's value—starting with a generous dollop of objectivity.

The difficulty stems from a truth about how everybody perceives much of their property’s value. We escape from hurly-burly of daily living by retreating to the comfortable confines of our home—our place. A good part of its value to us and t...
East Aurora Homes for Sale Get Boost from National Forecast
Gordon Trank 8 years ago

Suppose you are an East Aurora homeowner who intends to move to a different home eventually, but for the moment, you aren’t under any particular deadline pressure that would dictate when you have to put your home on the market. In that case, you’re likely to keep tabs on overall market conditions, awaiting what looks like circumstances favor those with homes for sale.

Twice a year, the National Association of Realtors® issues their economists’ midyear forecast—it appeared last week. For those...
East Aurora Open Houses are an Absolute Must! (Or are They?)
Gordon Trank 8 years ago

For years, there was little debate about the need for open houses in East Aurora: almost without exception, unless the seller of a Western New York home objected, at least one or two open houses were an accepted part of how most real estate agents went about marketing the property.

Today, along with all the other changes that define modern real estate marketing, the potency of open houses is up for serious debate. Virtual online tours are increasingly popular among Southtowns real estate seller...
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