Welcome to the Trank Real Estate Blog!

Gordon Trank 9 years ago

Trying to ferret out which features home buyers value most is no simple matter, even though that’s of particular importance when you have a Western New York house for sale. Updated kitchens and bathrooms are always near the top of the ‘most desired’ features compilations; and I’d put ample storage right there with them. It may not come to mind when you ask prospects what they value the most, because it’s a “feature” that’s so much an integral part of a home’s design—but a house for sale with sma...

Gordon Trank 9 years ago

East Aurora real estate trends don’t always trace patterns that are precisely identical to those in the rest of the state or nation, but sooner or later the local market almost always responds similarly. That’s because there is a certain amount of momentum—positive or negative—that is automatically spawned by the good or bad real estate market news reported in the mass media.

So when last week’s Commerce Department report on new residential home sales was released, Western New York real estate...
Gordon Trank 9 years ago

Staging is to an Elma home what packaging is to a supermarket product: a vital element that can supersede all others. Product managers rely on advertising and marketing efforts to create awareness among consumers, just as homeowners use their Realtor’s marketing know-how (the listing, web page, signage and all their other advertising initiatives) to bring Western New York prospects to the door. Then, just as well-designed, attractive packaging is what finally moves a product off the shelf, it is...

Gordon Trank 9 years ago

Would you buy a house where someone died? Would it make a difference if the death was peaceful or…otherwise?

You might never have considered such questions, but the answers can become a serious issue for an Elma house for sale—especially if it has a history that could be right out of a CSI episode. And what if you are the owner of a Southtowns house for sale with this kind of issue? It may be labeled as stigmatized—the unpleasant term that can attach to a house for sale which buyers or tenants...
Gordon Trank 9 years ago

This was the  “hot home-buying tip” splashed all over the airwaves at the end of last month—one that East Aurora real estate watchers probably assumed had to be one of those weird, crazy coincidence feature stories that crop up from time to time. I was a little surprising that Zillow, the big national real estate firm, was said to be the source. It was all over the TV and radio newscasts, usually providing the cutesy end-of-broadcast segment. It hit dozens of news blogs, led by headlines like “S...

Gordon Trank 9 years ago

This March has been such a busy one on the East Aurora real estate calendar that I thought it would be a good idea to double-check everything just to be certain I wasn’t overlooking any important happenings.

It wasn’t just that the first day of spring on the 20th is the traditional start of what’s regularly the busiest time of year for East Aurora real estate activity. This is a reliable phenomenon, further reinforced by the 61 million results you get when you Google “Spring Real Estate Selling...
Gordon Trank 9 years ago

When it comes to selling your East Aurora house, the first attributes that will bring in prospective buyers will be found in your listing description: size, location, and all the details that either match prospects’ wish lists (or don’t). Price is in there, too. Next comes curb appeal, which can turn on or turn off prospective buyers. Although it is often the second “at bat” you get when you are selling your East Aurora house, it’s not usually decisive. The third attribute can be just that—a bun...

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