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East Aurora Homeowners Should Expect Home Remodeling Increase
Gordon Trank 8 years ago

The number of households belonging to older adults is on the rise across the nation, and (let’s face it) the homes themselves aren’t getting any younger. So states the Harvard University's Joint Center for Housing Studies' Housing Perspectives (JCHS), which recently published the projection that, if true, makes it likely that Western New York home remodeling activity will spike in the coming years.

Abbe Will, research analyst for JCHS drew this conclusion:

"Since much of the housing stock is...
East Aurora Real Estate Marketing in a David vs. Goliath Scenario
Gordon Trank 8 years ago

If you are bound and determined to try to sell your East Aurora house without the aid of a real estate professional, you will quickly discover that one critical element that can’t be overlooked is marketing. Just planting a ‘For Sale by Owner” (FSBO) sign on the front lawn and taking an 8-line classified ad in the East Aurora paper is a good first step—but that’s all it is. Not only must you immediately embark on a do-it-yourself real estate marketing campaign, you will be doing so against com...
Increasing the Value of Your East Aurora Property in Four Steps
Gordon Trank 8 years ago

As soon as you decide that you will be putting your East Aurora property up for sale—whether soon or at some point in the foreseeable future—it’s also time to get strategic about growing your property's value—starting with a generous dollop of objectivity.

The difficulty stems from a truth about how everybody perceives much of their property’s value. We escape from hurly-burly of daily living by retreating to the comfortable confines of our home—our place. A good part of its value to us and t...
East Aurora Open Houses are an Absolute Must! (Or are They?)
Gordon Trank 8 years ago

For years, there was little debate about the need for open houses in East Aurora: almost without exception, unless the seller of a Western New York home objected, at least one or two open houses were an accepted part of how most real estate agents went about marketing the property.

Today, along with all the other changes that define modern real estate marketing, the potency of open houses is up for serious debate. Virtual online tours are increasingly popular among Southtowns real estate seller...
Gordon Trank 8 years ago

 Today’s East Aurora real estate market is an alien landscape compared with what it was ten years ago, when it seemed as if a seller could just plant a sign in the front yard and wait for competing offers to roll in. This summer’s real estate scene is equally unlike that of five years ago, when many properties could languish for long months with few showings and fewer legitimate offers.   

It’s been a welcome return to a more stable, predictable Southtowns real estate climate. With sale prices...
Gordon Trank 8 years ago

Putting together an East Aurora listing is serious business. It has to be brief, to-the-point, and at the same time, engaging. The photos and language of a Western New York listing is the tip of the marketing spear: if it’s dull, and just a repetition of the specifics that are enumerated in the columns of numbers that follow, it’s less likely to get more than a glance from potential buyers.

At the same time, every Southtowns listing has to be fastidiously accurate. If it exaggerates or mischara...
Gordon Trank 8 years ago

When it comes to boosting your Elma home’s value, the question arises about which of the possible improvements that you might undertake would wind up paying for themselves. At first blush, you might think this should be a cut-and-dried analysis­—that is, any improvements that don’t at least add their own cost to the asking price should be disqualified.

But that would be to discount the fact that a property’s improved condition can speed its sale. When a few improvements might change the overall...
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