Welcome to the Trank Real Estate Blog!

Trank Real Estate 9 years ago

In Elma real estate as in many other businesses, successfully drawing the public’s attention, then communicating value, are what separate can-do practitioners from the pack. It’s pigeonholed under “marketing” instead of “selling” because the latter sounds more like a one-on-one activity, whereas “marketing” depicts the kind of effort that goes out to the world at large.

The past couple of decades have produced sea changes in the way Elma real estate brokers and agents need to approach their mar...
Trank Real Estate 9 years ago

Just as the kitchen is a magnet for family activity, when an East Aurora home goes up for sale, it’s the one room guaranteed to get rapt attention at every showing. Older East Aurora homes can be at something of a disadvantage here, especially when structural design elements prohibit their being transformed into one of today’s popular airy open plan kitchens.

Perhaps you've already taken a paintbrush to your cabinets to give them a new look, or discovered the transformative power of inexpensive...
Trank Real Estate 9 years ago

The Erie County foreclosure situation is a good deal different from what we were discussing a few years ago when the tidal wave of 7.3 million foreclosures and short sales swept the nation. When The New York Times “Dealbook” recently pronounced that the supply of cheap foreclosed homes in America is dwindling, it came as news to…well, no one.

Let’s face it: Southtowns investors wouldn’t need to look up the latest statistics to guess that number of offerings would be down. The continuing rebound...
Trank Real Estate 9 years ago

Some folks live for our Western New York winters. For them, the brisk air is a tonic; longer night times are invitations to enjoy the warmth and cheer of fireside camaraderie; the prospect of winter sports is something they look forward to all year long. For everyone else it may be more of a drag—particularly when a succession of storms seem to conspire to make their lives miserable.

It can also be a tough time to sell a Buffalo area house—but only if you allow it to be! Winter does tend to mak...
Trank Real Estate 9 years ago

They don’t teach this in high school, but maybe they should. The difference between an East Aurora buyer’s agent and an East Aurora seller’s agent can be pivotal, yet first-time home buyers have to figure that out on their own. You can read quotes on the web that say things like, “I looked for a buyer’s agent instead of a real estate agent” (true story!) that illustrate how little knowledge is out there. It wouldn’t take much classroom time to explain that buyer’s and seller’s agents are both re...

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