Welcome to the Trank Real Estate Blog!

Gordon Trank 9 years ago

East Aurora real estate trends don’t always trace patterns that are precisely identical to those in the rest of the state or nation, but sooner or later the local market almost always responds similarly. That’s because there is a certain amount of momentum—positive or negative—that is automatically spawned by the good or bad real estate market news reported in the mass media.

So when last week’s Commerce Department report on new residential home sales was released, Western New York real estate...
Gordon Trank 9 years ago

For many Western New York parents of high school seniors, these are hold-your-breath days—the time of year when college acceptance letters begin showing up in East Aurora mailboxes. If all goes well, after settling on a school, next comes tackling the array of decisions that follow. Chief among them: where he or she will live. Many parents tend to take the common course, assuming that a college dorm is automatically the best answer—but a college’s room-and-board plan is actually only one of the...

Gordon Trank 9 years ago

Staging is to an Elma home what packaging is to a supermarket product: a vital element that can supersede all others. Product managers rely on advertising and marketing efforts to create awareness among consumers, just as homeowners use their Realtor’s marketing know-how (the listing, web page, signage and all their other advertising initiatives) to bring Western New York prospects to the door. Then, just as well-designed, attractive packaging is what finally moves a product off the shelf, it is...

Gordon Trank 9 years ago

This was the  “hot home-buying tip” splashed all over the airwaves at the end of last month—one that East Aurora real estate watchers probably assumed had to be one of those weird, crazy coincidence feature stories that crop up from time to time. I was a little surprising that Zillow, the big national real estate firm, was said to be the source. It was all over the TV and radio newscasts, usually providing the cutesy end-of-broadcast segment. It hit dozens of news blogs, led by headlines like “S...

Gordon Trank 9 years ago

The first day of spring! The vernal equinox! This year, March 20 is the red-letter day on Western New York’s real estate calendar. It’s the nominal kickoff to the traditionally rambunctious spring selling season—historically, the go-go time of year. It’s when more homes come on the market, more prospective buyers come out to see them, and more sales are launched than in any other season.

But this year, what happens three days later might well turn out to be nearly as noteworthy.

The 23rd may n...
Gordon Trank 9 years ago

Once you're mentally prepared for the relocating experience (to self: “it’s definitely the right move”), where is the first order of business. Perhaps you've outgrown your Elma home anyway—the family simply needs more space. Perhaps relocating is necessary for work reasons; or now that the kids have moved out, you're ready to downsize. No matter what the reason for relocating from Elma, thoroughly evaluating the possible destination communities before deciding to buy couldn’t be more important.

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Gordon Trank 9 years ago

As the demand for age-restricted senior housing continues to grow nationwide, it’s certain to influence more than just the new home builders whose bread and butter depends on paying attention to such trends. It’s also likely to influence the character of neighborhoods as a whole, Aurora’s included.

The numbers tell a story that’s been written about for years. As East Aurora’s baby boom generation joins their cohort’s arrival into retirement age over the coming decades, they will become part of...
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