Welcome to the Trank Real Estate Blog!

 Today’s East Aurora real estate market is an alien landscape compared with what it was ten years ago, when it seemed as if a seller could just plant a sign in the front yard and wait for competing offers to roll in. This summer’s real estate scene is equally unlike that of five years ago, when many properties could languish for long months with few showings and fewer legitimate offers.   

Putting together an East Aurora listing is serious business. It has to be brief, to-the-point, and at the same time, engaging. The photos and language of a Western New York listing is the tip of the marketing spear: if it’s dull, and just a repetition of the specifics that are enumerated in the columns of numbers that follow, it’s less likely to get more than a glance from potential buyers.

If you are one of those East Aurora homeowners who has been gladdened to see property values continuing to rebound, you have also been pleased at the steady decline in the wave of foreclosures that were part of the global financial crisis. When the subprime mortgage crisis triggered widespread financial dislocation, many homeowners felt the repercussions. Every Western New York foreclosure that resulted weighed on neighborhood property values, which reflect the dollar amounts paid when nearby ho...