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An Elma listing can be a smash hit when the pictures show a property that’s cosmetically appealing, the copy rings true, and the details hit the sweet spot where features and value are a match for the best the area has to offer. But it still might not be as effective as it should be if one other detail is a little bit off. It’s a detail that can cause qualified buyers—the ones who should be a home’s most interested prospects— to miss the whole show.

Everyone agrees that getting the right East Aurora Realtor® for your team is vital when you’re buying or selling a home­­. Defining ‘right’ isn’t hard, either: for some of us, that will be a Realtorwith the kind of dynamic sales personality that seems to make obstacles just disappear; for others, the ‘right’ Realtor® is the one we just ‘clicked’ with instantly­­—somebody who speaks the same language—is on the same wavelength—who we sense immediately will be someone with whom we can work seamless...