Welcome to the Trank Real Estate Blog!

Gordon Trank 8 years ago

It may not be the first factor you look at when you begin planning to buy an East Aurora house, but unless you are in the rare position of being able to make an all-cash purchase, sooner or later your credit score will become a prominent factor. That’s why this month’s get-together in Washington held some information that could ultimately become pretty important for both Western New York home buyers and sellers.

The meeting was held at the National Association of Realtors headquarters, with par...
Gordon Trank 8 years ago

You’ve decided that right now is the perfect time to put up your Elma home for sale; you’re charged with energy and determination; you’re ready to get going—and then…suddenly, the spring weather turns foul. It’s an all-too-common frustration, from mud season sieges in Northeastern Maine to kite-busting windstorms in the far Southwest, the kind of perfection “spring days” brings to mind isn’t always there when you want it to be.

Some days (even some weeks) are like that—often, when you’re trying...
Gordon Trank 8 years ago

When you do a web search for “average house price in Elma,” you come up with a lot of good, not-so-good, and just plain lame information. If you were looking for a general idea of what the current market says that homes like yours in your neighborhood are worth, the results are likely to be more amusing than anything else.

You always come up with the national sites’ average listing price for homes for sale in Western New York. Depending upon how recently their data engine found and tossed out d...
Gordon Trank 8 years ago

It does seem that whenever a story about some faraway homeowners association finds its way into East Aurora area newspapers, nearly always it’s because something has gone awry. Either there’s an ongoing dispute about a flag display (“Indiana Couple Violate Rules for Flying U.S. Flag”), a fencing disagreement (“Border Feud is Childish and Dangerous”), or something else to catch readers’ eyes. The pettier, the better (“North Carolina Man in Dispute over Pansies Planted in Common Area”). Why does t...

Gordon Trank 8 years ago

When you Google “seeking the best professional,” in about a half a second you are presented with 403 million candidates (not to play favorites, SearchEngineWise, when you ask Bing the same thing, it gives you a mere 62.6 million…which might actually prove more useful, since it would only take you a little more than a year to scan each for 2 seconds).

Narrowing the quest, when you Google “seeking the best Realtor®,” it gives you just a few less than 2,000,000 likely results. Since anyone seeking...
Gordon Trank 8 years ago

At some point while weighing the pros and cons of buying a new home in town, you begin to mentally fix on a price range. If you are able to depend on a family income that’s fairly predictable, the issue is simplified. If not (small business owners, entrepreneurs, and many sales professionals frequently find themselves in this category), finding an appropriate price range takes careful deliberation.

Sometimes the issue can be decided for you. In most cases, buying a home will involve a mortgage,...
Gordon Trank 8 years ago

One strategy for selling your Elma home is to recognize the segment of the general public most likely to appreciate its inherent features, then be sure your sales approach will appeal to them. That doesn’t mean you will turn your back on all the other groups of buyers, of course—but it does mean you will make a deliberate effort to be especially sensitive to that group’s preferences, and highlight the features that are most likely to top their wish lists.  

When the Target Audience is Empty-Nes...
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