Welcome to the Trank Real Estate Blog!
One strategy for selling your Elma home is to recognize the segment of the general public most likely to appreciate its inherent features, then be sure your sales approach will appeal to them. That doesn’t mean you will turn your back on all the other groups of buyers, of course—but it does mean you will make a deliberate effort to be especially sensitive to that group’s preferences, and highlight the features that are most likely to top their wish lists.
When the Target Audience is Empty-Nes...Whether we see it as evidence of the advance of a wider green homes movement or simply of rising environmental consciousness, East Aurora green homes are becoming properties with a distinct marketable sales advantage. What were once viewed as altruistic gestures practiced by only the most dedicated preservationists are going mainstream—and at a rapid clip. The National Association of Realtors® recently found that 70% of those surveyed believe eco-friendly features add value to a home. In other w...
You’ve decided that right now is the perfect time to put up your East Aurora home for sale; you’re charged with energy and determination; you’re ready to get going—and then…suddenly, the spring weather turns foul. It’s an all-too-common frustration, from mud season sieges in Northeastern Maine to kite-busting windstorms in the far Southwest, the kind of perfection “spring days” brings to mind isn’t always there when you want it to be.
Some days (even some weeks) are like that—often, when you’re...If anyone involved in East Aurora real estate were to try to pick a word to characterize the mortgage industry as a whole, “sentimental” wouldn’t be among them. Especially over the past several years, “frustrated” might be apt, or “hog-tied.” Mortgage issuers been hampered by tough rules developed in reaction to the sub-prime mortgage mess. They certainly wanted to issue more mortgages, if only for their own profitability, but until recently, the lending guidelines made that difficult.
In any c...Trying to ferret out which features home buyers value most is no simple matter, even though that’s of particular importance when you have a Western New York house for sale. Updated kitchens and bathrooms are always near the top of the ‘most desired’ features compilations; and I’d put ample storage right there with them. It may not come to mind when you ask prospects what they value the most, because it’s a “feature” that’s so much an integral part of a home’s design—but a house for sale with sma...
Staging is to an Elma home what packaging is to a supermarket product: a vital element that can supersede all others. Product managers rely on advertising and marketing efforts to create awareness among consumers, just as homeowners use their Realtor’s marketing know-how (the listing, web page, signage and all their other advertising initiatives) to bring Western New York prospects to the door. Then, just as well-designed, attractive packaging is what finally moves a product off the shelf, it is...
Would you buy a house where someone died? Would it make a difference if the death was peaceful or…otherwise?
You might never have considered such questions, but the answers can become a serious issue for an Elma house for sale—especially if it has a history that could be right out of a CSI episode. And what if you are the owner of a Southtowns house for sale with this kind of issue? It may be labeled as stigmatized—the unpleasant term that can attach to a house for sale which buyers or tenants...
